Spinal Tap lead singer David St. Hubbins once said, "It's such a fine line between clever and stupid". Was Diddy clever or stupid when he agreed to appear in a new commercial for the super premium Ciroc vodka with a soundtrack using...wait for it...Kanye West's "Flashing Lights"?
DHMBIB's answer: CLEVER.
And, STUPID.
The clever: Diddy had $100 million reasons to agree to someone else's soundtrack choice for his new commercial. And if that someone likes Kanye better than Diddy, well, money talks.
Or maybe the ad director simply can't tell one black hip-hopper from another???
[DHMBIB would never suggest that an ad director or marketing manager for a British liquor company would confuse one ultra-mega-maniacal hip-hopper with a different ultra-mega-maniacal hip-hopper -- Ed.]
As this "Behind The Scenes" video proves, Diddy knew they were using "Flashing Lights" at least to get the models grooving and moving:
Anyways, if you're too lazy to click the link above, Diddy has signed an agreement with Diageo PLC to...well...it's just so rich that we think the "brand's" MySpace blog says it best:NEW YORK - Just five years ago, Sean "Diddy" Combs asked Busta Rhymes to "pass the Courvoisier." These days, it's all about the vodka.
The 37-year-old hip-hop mogul has inked a multiyear deal to develop the Ciroc vodka brand — one of Diageo PLC's superpremium lines — for a 50-50 share in the profits.
It's the latest agreement in which a celebrity is going beyond the typical endorser role to share in a brand's rise and fall, such as Jay-Z with Budweiser and 50 Cent with Vitamin Water.
Diageo said the agreement could be worth more than $100 million for Combs over the course of the deal, depending on how well the brand performs.
"It is not an endorsement deal," Combs told The Associated Press on Tuesday night. "This is something that will have my daily attention."
Combs said he wanted to work with Diageo because the company understood that "I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury brand builder."
Combs said he will be responsible for everything from marketing the brand to deciding where to sell it, and will focus on attracting "movers and shakers" to the line.
"They're looking for something that tastes like their lifestyle," he said. "It's that trendsetter, that hipster, someone who's looking for luxury and looking for something better."
Combs already has his own perfume and clothing line, and serves as chief executive of record company Bad Boy Worldwide Entertainment.
"I can't overhype someone into loving vodka," he said. But once consumers actually taste Ciroc, "I think we can convert a lot of people."
I love this: "'It is not an endorsement deal...This is something that will have my daily attention.'" "Combs said he will be responsible for everything from marketing the brand to deciding where to sell it, and will focus on attracting 'movers and shakers' to the line."
I love the thought of the following made-up conversation between Diddy and whichever member of Danity Kane he may be sleeping working with these days:
Diddy: [sigh]
Aubrey: What's wrong, Puffy?
Diddy: Diddy. My name is "Diddy".
Aubrey: Sorry. "Diddy". What's wrong?
Diddy: Oh, that liquor store at the corner of 3d and Park won't get rid of Vox for Ciroc.
Aubrey: ZOMG!!!
Diddy: I know, right??? And if that weren't enough, they insist on playing that Jay-Z album all the time, which of course sends the wrong subliminal message to shoppers.
Aubrey: ZOMG!!!
The stupid: Odd that he didn't insist his own music be used to promote the brand. Remember, "Combs said he will be responsible for everything from marketing the brand to deciding where to sell it."
I guess Diddy thinks Kanye can "sell" Diddy's vodka better than Diddy can.
Tuesday, January 1, 2008
Diddy: Clever Or Stupid?
Saturday, January 20, 2007
This Week In Jessica Biel
Welcome to the debut of a new occasional feature at DHMBIB. When I decide to put one together, a post in "This Week In..." will usually feature someone who has been in the news a lot recently or for some unknown reason is appearing in photos everywhere.
As Paris Hilton, Lindsay Lohan and Britney Spears are all charter members of the DHMBIB:TWI... Hall Of Fame, I'm really unlikely to make them subjects of this feature.
For my inaugural post, I present...This Week In Jessica Biel [whoa!]
* Insert your own lame-ass "Golden Globes" joke here:
Jessica Biel likes Maria Menounos's ass.
* Insert another lame-ass "Golden Globes" joke here:
Apparently, Esquire Mag's editors and JT are not the only people who think Jessie is the "Sexiest Woman Alive". Or maybe Diddy just likes him to stare at some boobies.
* So maybe that explains why Derek Jeter was nowhere in sight and JT was trying to pick up Jessie's "Golden Globes":
You may have noticed who was falling down on his job of being the exclusive looker-atter for Jessie's delicious form at Monday's "Golden Globes" -- Derek Jeter, who has been dating Jessie for a couple of months, and with whom he spent New Year's in Puerto Rico [yeah, that woulda been just two weeks earlier...]:
Hmmm. So, consider this item from Friday's installment of Ted Casablanca's "The Awful Truth":
"Raisin' eyebrows elsewhere was Jessica Biel, rumored g-f of Derek Jeter and Esquire's 2005 Sexiest Woman Alive, erasing all memories of her squeaky-clean 7th Heaven days. Jess-babe picked out a pair of remote-controlled vibrating panties along with some other stroke-ready toys from Booty Parlor at the Kari Feinstein Style Lounge in the Hollywood Hills. Now, go tell that to the pulpit set!"
Maybe Jessie was picking up these? [technically SFW, but I wouldn't risk it if I were you...] Who's the lucky son-of-a-gun who gets to "use the remote"???
